In a January 19 letter, to its shareholders, Netflix confirmed that it is going to go ahead with previously announced plans to limit users' abilities to share passwords with one another.

The company cited that account sharing occurs in over 100 million households and has undermined the company's ability to invest long-term.  

"While our terms of use limit the use of Netflix to a household, we recognize this is a change for members who share their account more broadly. So we’ve worked hard to build additional new features that improve the Netflix experience, including the ability for members to review which devices are using their account and to transfer a profile to a new account," Netflix stated. "As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with."

According to various reports, users will have to log in every 31 days to the primary Wi-Fi network or risk having their accounts blocked.

It is unclear when this will be implemented in Canada. 

In November 2022, Canadian subscribers to Netflix were given the option to sign up for an ad-supported plan, which is a cheaper option. The $5.99/month plan, which is the cheapest thus far of the Netflix pricing options, will have an average of 4 to 5 minutes of ads per hour. 

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